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Steve Ells’s full title at his new restaurant brand is founder, executive chairman & chief concept officer at Counter Service. It’s a mouthful, but explains the totality of his contributions to the emerging brand. Best known for founding Chipotle three decades ago, Ells has turned his attention and expertise to crafting a tech-forward strategy to scale high-quality sandwiches. In this episode — recorded live! — we talk tech, robots, and, of course, burritos.
