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The Search Session · June 22 · 53 min

Evolving Search into Human Experience Optimization | Laura Iancu

What does search success look like when rankings are no longer enough? In this episode of The Search Session, Gianluca Fiorelli sits down with Laura Iancu, international SEO and AI search consultant, to explore how SXO is reshaping modern search. From user behavior and entity building to legal content, omnichannel visibility, and LLM discovery, Laura breaks down what it takes for brands to stay trusted, visible, and relevant in a search landscape that’s becoming more human and less tied to Google alone. A sharp, wide-ranging conversation on where SEO is heading next. This is the 68 episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: 00:07 Meet Our Guest: Laura Iancu 03:29 AI Fatigue and the Challenge of Keeping Up 08:04 Diversity and Gender Dynamics in the Tech Community 10:47 From Web Design to Search Experience Optimization (SXO) 17:15 Auditing a Page for SXO Across Global Markets 21:11 Brands, Knowledge Graphs, and Proprietary Terms 27:44 The Unexpected SEO Value of Legal and Policy Pages 31:51 Omnichannel Search and the Future of Brand Visibility 39:27 Can AI-Powered PR and Outreach Go Too Far? 43:23 The Great Misunderstanding of Content Chunking 48:17 Beyond Search: Getting to Know Laura Iancu 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/sxo-human-search-experience-optimization Where to find Laura Iancu LinkedIn: https://www.linkedin.com/in/laura-iancu-seo/ Website: https://searchpedia.co.uk/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

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What does search success look like when rankings are no longer enough?


In this episode of The Search Session, Gianluca Fiorelli sits down with Laura Iancu, international SEO and AI search consultant, to explore how SXO is reshaping modern search. From user behavior and entity building to legal content, omnichannel visibility, and LLM discovery, Laura breaks down what it takes for brands to stay trusted, visible, and relevant in a search landscape that’s becoming more human and less tied to Google alone.


A sharp, wide-ranging conversation on where SEO is heading next.


This is the 68 episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 


Here's what you'll learn in this episode:

  • 00:07 Meet Our Guest: Laura Iancu
  • 03:29 AI Fatigue and the Challenge of Keeping Up
  • 08:04 Diversity and Gender Dynamics in the Tech Community
  • 10:47 From Web Design to Search Experience Optimization (SXO)
  • 17:15 Auditing a Page for SXO Across Global Markets
  • 21:11 Brands, Knowledge Graphs, and Proprietary Terms
  • 27:44 The Unexpected SEO Value of Legal and Policy Pages
  • 31:51 Omnichannel Search and the Future of Brand Visibility
  • 39:27 Can AI-Powered PR and Outreach Go Too Far?
  • 43:23 The Great Misunderstanding of Content Chunking
  • 48:17 Beyond Search: Getting to Know Laura Iancu


👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/sxo-human-search-experience-optimization 


Where to find Laura Iancu

 

Where to find Gianluca Fiorelli 


🎙 Listen to The Search Session on your favorite platform:


Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.


Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/


Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

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