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The Search Session · August 10 · 59 min

A Reality Check on Structured Data | Jarno van Driel

Structured data is back at the center of SEO conversations, but not always for the right reasons. In this episode, Jarno van Driel joins Gianluca Fiorelli to separate fact from fiction. As an active Schema.org contributor, Jarno shares first-hand insights into how the vocabulary evolves, what structured data can realistically achieve, and where many SEOs are getting it wrong. This is the 75th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: 00:00 Intro 00:06 Meet Our Guest: Jarno van Driel 02:00 Structured Data vs. Schema.org: What's the Difference? 07:10 Google's Documentation: Helpful or Part of the Problem? 20:37 FAQs, Products & Merchant Center 27:24 Do LLMs Actually Need Structured Data? 30:13 Should Businesses Invest in Agent Optimization Yet? 34:48 Internal Knowledge Graphs: The Real Business Opportunity 42:23 The Myth of "Schema Fairy Dust" and E-E-A-T 47:02 Writing for Accessibility Is Good SEO 49:51 Will a New Vocabulary Replace Schema.org? 57:38 Beyond SEO: Jarno's Life Outside Structured Data 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/structured-data-and-schema-in-age-of-llms-and-agents Where to find Jarno van Driel LinkedIn: https://www.linkedin.com/in/jarno-van-driel/ X: https://x.com/JarnoVanDriel Website: https://invisiblegraph.com/jarno-van-driel/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

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show notes

Structured data is back at the center of SEO conversations, but not always for the right reasons.


In this episode, Jarno van Driel joins Gianluca Fiorelli to separate fact from fiction. 


As an active Schema.org contributor, Jarno shares first-hand insights into how the vocabulary evolves, what structured data can realistically achieve, and where many SEOs are getting it wrong.


This is the 75th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 


Here's what you'll learn in this episode:

  • 00:00 Intro
  • 00:06 Meet Our Guest: Jarno van Driel
  • 02:00 Structured Data vs. Schema.org: What's the Difference?
  • 07:10 Google's Documentation: Helpful or Part of the Problem?
  • 20:37 FAQs, Products & Merchant Center
  • 27:24 Do LLMs Actually Need Structured Data?
  • 30:13 Should Businesses Invest in Agent Optimization Yet?
  • 34:48 Internal Knowledge Graphs: The Real Business Opportunity
  • 42:23 The Myth of "Schema Fairy Dust" and E-E-A-T
  • 47:02 Writing for Accessibility Is Good SEO
  • 49:51 Will a New Vocabulary Replace Schema.org?
  • 57:38 Beyond SEO: Jarno's Life Outside Structured Data


👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/structured-data-and-schema-in-age-of-llms-and-agents 


Where to find Jarno van Driel

 

Where to find Gianluca Fiorelli 


🎙 Listen to The Search Session on your favorite platform:


Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.


Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/


Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

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