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Advertising beautifully alerts us to the desirability lots of things we probably don't need that much of in our lives. For its part, art also alerts us to the beauty and charm of bits of the world: but it tends to be the bits that we really do need for a fulfilled life. Enjoying our Youtube videos? Get full access to all our audio content, videos, and thousands of thought-provoking articles, conversation cards and more with The School of Life Subscription: https://t.ly/JMtJQ Be more mindful, present and inspired. Get the best of The School of Life delivered straight to your inbox: https://t.ly/2HWg4 FURTHER READING “At the centre of our societies is a hugely inventive force dedicated to nudging us towards a heightened appreciation of certain aspects of the world. With enormous skill, it throws into relief the very best sides of particular places and objects. It uses wordsmiths and image makers of near genius, who can create deeply inspiring and beguiling associations and position works close to our eyelines at most moments of the day. Advertising is the most compelling agent of mass appreciation we have ever known…” You can read more on this and other subjects here: https://goo.gl/cYGT3M MORE SCHOOL OF LIFE Watch more films on CAPITALISM in our playlist: http://bit.ly/TSOLcapitalism SOCIAL MEDIA Feel free to follow us at the links below: Facebook: https://www.facebook.com/theschooloflifelondon/ X: https://twitter.com/TheSchoolOfLife Instagram: https://www.instagram.com/theschooloflifelondon/ CREDITS Produced in collaboration with: Lois de Silva http://www.loisdesilva.com/ #TheSchoolOfLife

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