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Robert and Steph find out how AI will radically change how people will shop in the future. Retail consultant Kate Ancketill explains how every cursor movement and click is being analysed to provide retailers with ways to predict, and therefore manipulate, how we buy. All that plus we chat about the role of AI assistants, celeb avatars, and how retailers are tackling theft and low consumer confidence.
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Assistant Producer: India Dunkley
Producer: Ross Buchanan
Head of Content: Tom Whiter
Exec Producers: Tony Pastor + Jack Davenport
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