The Story of Omny Studio’s Podcast Pivot

Melbourne, 2011. Three founders have a big idea: personalised radio that knows your taste in music, your location, your favourite content. It's ambitious. Perhaps too ambitious. And whilst they're busy trying to solve that particular problem, they'll build something else entirely. The initial idea is One-to-One Cast - personalised radio. What they build is a world-leading podcast platform that will change the industry forever. This is a story of having the courage to pivot, the curiosity to find out what users really want, and the optimism to make it work. Life is what happens when you're busy making plans. Omny Studio is what happens when you're trying to build One-to-One Cast. Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. CHAPTERS: (00:00) Introduction (01:14) The Initial Vision (05:15) Revolutionising Workflows (06:41) Building the Brand (10:23) The Pivot (13:54) The Legacy