Skip to content
Sign in
Artwork for The Rebooting Show
The Rebooting Show · July 21 · 19 min

Inside Hearst's GEO strategy

Mike Nuzzo, svp of Hearst Data Solutions, explains how Hearst is measuring its visibility and favorability inside answer engines, restructuring editorial content into formats LLMs can more easily use, and exploring how GEO could become part of its advertising business. We also discuss the collapse of the traditional marketing funnel, the difference between machine knowledge and human wisdom, and the possibility that publishers will eventually operate separate layers of the internet for humans and robots. Chapters: 00:00 TRB 237 - Mike Nuzzo 00:09 Ex.co Spot 00:33 Intro 02:08 Why LLM Discoverability Matters 03:50 Measuring Citation and Favorability 05:50 Making Content Robot Friendly 08:06 Knowledge vs Wisdom 14:18 Monetizing LLM Influence 15:28 Robot Internet and Human Internet 17:46 LLM Referrals Rising

0:00-19:29
Play in
Transcript file

transcript

No transcript — this publisher did not publish one.

show notes

Mike Nuzzo, svp of Hearst Data Solutions, explains how Hearst is measuring its visibility and favorability inside answer engines, restructuring editorial content into formats LLMs can more easily use, and exploring how GEO could become part of its advertising business.

We also discuss the collapse of the traditional marketing funnel, the difference between machine knowledge and human wisdom, and the possibility that publishers will eventually operate separate layers of the internet for humans and robots.

Chapters:

  • 00:00 TRB 237 - Mike Nuzzo

  • 00:09 Ex.co Spot

  • 00:33 Intro

  • 02:08 Why LLM Discoverability Matters

  • 03:50 Measuring Citation and Favorability

  • 05:50 Making Content Robot Friendly

  • 08:06 Knowledge vs Wisdom

  • 14:18 Monetizing LLM Influence

  • 15:28 Robot Internet and Human Internet

  • 17:46 LLM Referrals Rising

links1

more episodes

All episodes