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Artwork for The Pencil Pushers Podcast
The Pencil Pushers Podcast · May 19 · 1 hr 2 min

Ian Wenstrand: Artist & Illustrator

Mike Rosado interviews Raleigh-based illustrator and designer Ian Wenstrand about his highly detailed, vibrant illustrations blending cityscapes, technology, and imaginative world-building. Wenstrand describes drawing constantly as a kid, studying studio art at University of the Cumberlands (recruited to swim), and moving from production artist retouching roles into graphic design before illustration work organically became steady freelance. He self-published a children's book inspired by artists like Graeme Base and cross-section illustrators, then gained momentum through public art opportunities including a 2018–2019 Citrix window mural and later a major Film NC tourism brochure project featuring five regional illustrations packed with 50+ movie Easter eggs. He outlines his process (two sketch phases in Procreate, then Photoshop for color), time demands, work-life balance with two kids, and the importance of tight contracts to prevent scope creep. Wenstrand shares influences (IC4 Design, Moebius, sci-fi film aesthetics), discusses collaborative "Easter egg" client input, and explains why he avoids using AI, adding an AI clause to contracts and valuing the human creative process. Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor) Post Production: Max Trujillo (instagram.com/trujillomedia) Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)

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transcript

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show notes

Mike Rosado interviews Raleigh-based illustrator and designer Ian Wenstrand about his highly detailed, vibrant illustrations blending cityscapes, technology, and imaginative world-building. Wenstrand describes drawing constantly as a kid, studying studio art at University of the Cumberlands (recruited to swim), and moving from production artist retouching roles into graphic design before illustration work organically became steady freelance. He self-published a children's book inspired by artists like Graeme Base and cross-section illustrators, then gained momentum through public art opportunities including a 2018–2019 Citrix window mural and later a major Film NC tourism brochure project featuring five regional illustrations packed with 50+ movie Easter eggs. He outlines his process (two sketch phases in Procreate, then Photoshop for color), time demands, work-life balance with two kids, and the importance of tight contracts to prevent scope creep. Wenstrand shares influences (IC4 Design, Moebius, sci-fi film aesthetics), discusses collaborative "Easter egg" client input, and explains why he avoids using AI, adding an AI clause to contracts and valuing the human creative process.

Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor)

Post Production: Max Trujillo (instagram.com/trujillomedia) Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)

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