Gathering Money Left on the Table: Lapsed Donors, Corporate Matching Gifts, and Donation Page Optimization
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Are your digital systems accidentally turning donors away? We spend countless hours crafting the perfect appeal, yet many nonprofits are losing significant revenue at the very last hurdle. In this episode of The Nonprofit Boost, host Colleen Carroll sits down with Mark Becker, Founding Partner of Cathexis Partners, to identify the friction points causing donors to bounce.
Mark shares how a clunky donation page or outdated fundraising software doesn't just cost you a single gift—it breaks your matching gift funnel, preventing you from doubling your impact. We explore the shift in donor behavior, the necessity of digital wallets, and how to maintain donor stewardship by cleaning up your data and personalizing your outreach.
Whether you are looking to bring back lapsed donors or optimize for major gifts, this conversation provides a roadmap for leveraging fundraising tools and AI to ensure no dollar is left on the table.
What You Will Learn
1. The Donation Funnel: Why removing friction from your donation page is the first step to securing more matching gifts.
2. Payment Innovation: Why digital wallets, crypto, and DAFs are no longer "nice-to-haves" but essential fundraising tools for conversion.
3. Data Hygiene: How to improve your fundraising intelligence by cleaning up duplicates and gathering accurate employer data.
4. AI & Automation: Practical ways to use AI for dynamic asks and personalized content without "cheating" the creative process.
5. Re-engaging Supporters: Strategies for bringing lapsed donors back through gratitude rather than guilt.
Notable Quote:
"You cannot get a matching gift from a donation that never happens. Every friction point we remove from the donation experience is a door we open for a corporate match."
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