From Stalled to Soaring: Reigniting a Major Gifts or Capital Campaign
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Is your fundraising momentum starting to fizzle out? It’s a common nightmare: your capital campaign starts with a bang, but suddenly the board feels the slump, the staff is exhausted, and the donor pipeline stops moving.
In this episode of The Nonprofit Boost, host Giland sits down with Don Souhrada, President and CEO of TWB Fundraising, to discuss how to diagnose and fix a stalled campaign. Don reveals why a campaign is never a shortcut to building a major gifts program and how to look past the "drama" to focus on fundraising intelligence and data-driven progress.
Whether you are facing a post-pandemic budget gap or a leadership bottleneck, this conversation provides the tactical roadmap to turn your "stalled" effort into a "soaring" success by prioritizing donor stewardship and authentic connection.
What You Will Learn:
1. Pipeline Movement: How to track prospects from the initial "intro" to the final "close" without losing them in the middle.
2. Lead Donor Confidence: Why the most generous supporters are often the most cautious, and how to prove your campaign is a winning investment.
3. Challenge Matches: Discover how to leverage matching gifts and challenge matches to inspire "stretch gifts" from wealthy donors.
4. The "Advice" Tactic: Why having a non-ask conversation with lead donors is the most powerful way to solve internal strategy problems.
5. Feasibility Studies: Understanding when to use a formal assessment to test your $20M+ goals and take the emotional "temperature" of your community.
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