Building a High-Quality Major Donor Pipeline

Are your fundraisers searching for new donors while ignoring opportunities inside your database? Nonprofits often struggle to scale revenue because they mistake a list of wealthy names for an actionable strategy. True pipeline growth isn't about chasing outside prospects—it's about transforming existing supporters into high-value partners. In this episode, we sit down with Lee Ernst, CEO and Senior Consultant at Johnson Grossnickle and Associates (JGA), to reveal how organizations can spot powerful engagement signals in their existing donor data. By combining behavioral evidence with predictive analytics, your team can build a strategy for major gifts, improve donor retention, and transform outreach into meaningful donor stewardship. Also available on Youtube.