Understanding The Immersive Audience w/Kathryn Yu

This week on the show, Immersive Experience Institute co-founder Kathryn Yu joins host Noah Nelson to talk about her ongoing series Understanding The Immersive Audience, which takes a deep dive into looking at what makes the immersive enthusiast cohort tick and provides some advice on what could best be called good marketing hygiene for immersive work in a time when producers find it increasingly difficult to find their audience.

SHOW NOTES

• The Understanding The Immersive Audience Series
• The Immersive Experience Institute
• The New York Immersive Invitational
• Tech firm Fever produces live shows worldwide, with local consequences (Seattle Times)

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