The New Music Business with Ari Herstand

Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

To learn more follow @aristake_ and @ariherstand

Visit aristake.com to join the newsletter.

Hosted on Acast. See acast.com/privacy for more information.

Listen in PodNod RSS feed Show website

20 episodes
Updated Wednesday

Episodes20

Newest first

Artist Manager on Viral Syncs and the State of Music Marketing
This week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.
Wednesday · 1 hr 1 min
How To Be a Professional Hit Songwriter
This week, Ari is joined by hit songwriter, producer, and publisher Andreas Schuller to unpack how modern hits are made.
July 22 · 1 hr 14 min
How Major Label A&R Has Evolved and How Hit Songs Are Written
This week, Ari is joined by legendary A&R executive Pete Ganbarg to discuss artist development, hit songs, publishing, and AI.
July 15 · 55 min
How a Direct-To-Fan Rollout Secured a Billboard Top 10
This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.
July 8 · 51 min
How Hopeless Records Approaches Influencer and UGC Music Marketing
Scene over Genre. Aesthetic over All.
July 1 · 58 min
How CD Baby Is Changing With The Times
This week, Ari is joined by Molly Neuman, President of CD Baby, to discuss AI music, streaming fraud, artist rights, and the future of independent music.
June 24 · 1 hr 17 min
The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It
This week, Ari is joined by Adam Gross, the president of Ineffable Records, to discuss the unauthorized viral AI remix of Stick Figure’s song “Angels Above Me,” the legal challenges around it, and the ethical considerations of AI remixed music.
June 17 · 52 min
How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers
This week, Ari is joined by manager Joseph Pepin to discuss how artists turn viral moments into lasting careers.
June 10 · 1 hr 7 min
Has SoundCloud Cracked Superfandom and AI Music?
This week, Ari is joined by Eliah Seton, CEO of SoundCloud, to discuss AI, streaming economics, fan monetization, and the future of music platforms.
June 3 · 1 hr 9 min
Breaking Hard Rock and Metal Bands with Sumerian Records
This week, Ari is joined by Ash Avildsen, founder of Sumerian Records, to discuss breaking artists, music videos, touring, and the future of rock music.
May 27 · 1 hr 4 min
Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World
This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.
May 20 · 1 hr 5 min
He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist
This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.
May 13 · 51 min
New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists
This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of Roam Artists to break down the modern landscape of booking and live touring.
May 6 · 1 hr 19 min
How This UK Indie Label Sold 25K Records For 1 Band First Week
This week, Ari is joined by Mark Orr, founder of Lab Records, to break down modern indie label deals, marketing, and artist strategy.
March 18 · 1 hr 2 min
This Artist-Run Record Label is Competing with the Majors in a Big Way
This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.
March 11 · 1 hr 8 min
How SXSW Works For Music
This week, Ari is joined by Brian Hobbs and Dev Sherlock of SXSW to break down everything you need to know about the festival.
March 4 · 58 min
Artist Managers on Music Videos, Artist Development, Long-term Strategy and True Fandom
This week, Ari is joined by Slush Management to explore world-building, artist development, and how true fans grow beyond streams.
February 25 · 1 hr 5 min
Doja Cat's Managers Have It Down
This week, Ari is joined by Doja Cat managers Gordan Dillard & Josh Kaplan to discuss building superstar careers, features, deals & fanbases.
February 18 · 1 hr 9 min
DIY Band Couch on World Tours, Self Managing, and Fan Building
This week, Ari is joined by Boston soul-pop band Couch to discuss their DIY rise, seven-member dynamic, and managing a band from within.
February 11 · 1 hr 35 min
Come visit me in 1974 LA
This week on the New Music Business podcast, Ari hops on for a solo episode to talk about Brassroots District—a decade-long passion project fusing immersive theater, hard-grooving funk, and 1970s world-building. He shares how the project grew from DIY LA shows into a scripted parking-lot production during COVID, and how it’s finally taking over a premier LA venue. If you're in LA, come catch Brassroots District LA ’74, opening February 7th at Catch One in Koreatown. Check out the trailer and grab your tickets here. Hosted on Acast. See acast.com/privacy for more information.
January 28 · 28 min

The New Music Business with Ari Herstand

Artist Manager on Viral Syncs and the State of Music Marketing

How To Be a Professional Hit Songwriter

How Major Label A&R Has Evolved and How Hit Songs Are Written

How a Direct-To-Fan Rollout Secured a Billboard Top 10

How Hopeless Records Approaches Influencer and UGC Music Marketing

How CD Baby Is Changing With The Times

The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers

Has SoundCloud Cracked Superfandom and AI Music?

Breaking Hard Rock and Metal Bands with Sumerian Records

Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists

How This UK Indie Label Sold 25K Records For 1 Band First Week

This Artist-Run Record Label is Competing with the Majors in a Big Way

How SXSW Works For Music

Artist Managers on Music Videos, Artist Development, Long-term Strategy and True Fandom

Doja Cat's Managers Have It Down

DIY Band Couch on World Tours, Self Managing, and Fan Building

Come visit me in 1974 LA