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Popular Indian brands are under attack on social media for allegedly hurting the sentiments of a group of people through their TV commercials. Communications strategy consultant Kartik Srinivasan, Advertising Standards Council of India’s secretary general Manisha Kapoor, and corporate strategy advisor Sandip Ghose tell us what’s behind the hostility and what are some realistic solutions to overcome this. Credits: NDTV, Newz Tape, Satyen K. Bordoloi, Learning Mirror, CNBC TV18, India Ahead News
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