0:00-27:39
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With BCCI winning the battle of bids in IPL, declining TRP's and tussle between digital and TV for advertising sales, what will it take for broadcasters to make a buck on the world's second most valuable sporting event? Host Ratna Bhushan, poses these questions to Vikram Sakhuja, Group Chief Executive, Madison Media, Arnab Roy, VP Marketing, Coca-Cola and Harish Thawani, Former CEO of Nimbus Communication.
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