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The Morning Brief · July 19 · 14 min

ET Deep Dive: The Pyramid Problem: Why AI Is Breaking Indian IT’s Winning Formula

Indian IT built its empire on one formula: throw armies of low-cost engineers at repeatable work, and scale relentlessly. That formula survived Y2K, the dot-com crash, and cloud computing. But AI attacks the model’s foundation itself — the cheap, standardized labor that made the industry’s pyramid structure work. In this episode, we trace how Indian IT industrialized itself, why its biggest strength is now becoming a liability, and what happens when top AI talent refuses to work inside rigid, hierarchical systems. We hear from industry analysts and former CEOs on whether IT giants can rebuild their culture fast enough — or whether this disruption is one wave they can’t ride out. Jochelle Mendonca reports, Anirban Chowdhury narrates for audio. See omnystudio.com/listener for privacy information.

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Indian IT built its empire on one formula: throw armies of low-cost engineers at repeatable work, and scale relentlessly. That formula survived Y2K, the dot-com crash, and cloud computing. But AI attacks the model’s foundation itself — the cheap, standardized labor that made the industry’s pyramid structure work. In this episode, we trace how Indian IT industrialized itself, why its biggest strength is now becoming a liability, and what happens when top AI talent refuses to work inside rigid, hierarchical systems. We hear from industry analysts and former CEOs on whether IT giants can rebuild their culture fast enough — or whether this disruption is one wave they can’t ride out.

Jochelle Mendonca reports, Anirban Chowdhury narrates for audio.

See omnystudio.com/listener for privacy information.

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