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The MOOD Podcast

Pricing, Prestige & The Business Of Photography - Miriam Schulman, E115

April 29 · 56 min · 40.8 MB
0:00-56:38

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In this episode, Matt sits down with Miriam Schulman, professional artist, art business coach, host of the Inspiration Place podcast, and bestselling author of Artpreneur (HarperCollins). Miriam left Wall Street after 9/11 to build a six-figure art business and now teaches photographers, painters, and visual artists how to price their work, sell art online, attract collectors, and build a sustainable photography business without relying on social media. In this conversation we cover photography pricing strategies, how to sell prints at higher prices, the psychology behind luxury art buyers, why charm pricing kills photography sales, how photographers can find art collectors, the truth about Instagram engagement rates for artists, AI's impact on professional photography, and how to transition from hobbyist photographer to full-time professional. 

So if you are learning how to make money as a photographer, how to price photography prints, or how to build a photography business in 2026, this episode delivers the frameworks Miriam uses with her six-figure photography and art coaching clients.

Other things we discussed:

  • How to price photography prints using prestige pricing instead of charm pricing
  • The belief triad every photographer needs to sell high-ticket prints
  • Signal excavation: how photographers find their unique artistic voice
  • How to build an email list as a photographer (and why it beats Instagram)
  • The $40 champagne pricing study and what it means for photography sales
  • AI and photography: why photographers face more risk than painters
  • LinkedIn for photographers: the most underused platform for selling art
  • How to use local press and PR to sell photography prints
  • The five biggest mistakes photographers make when pricing their work
  • How to identify a production problem vs a pricing problem in your photography business
  • Why marketing matters most when you believe your photography matters
  • The wishy-washy pricing mistake that loses photographers paid bookings

Find Miriam and everything she offers on her website:
https://www.schulmanart.com/
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