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The Misdiagnosed Practice · August 11 · 17 min

The Referral Black Hole

A specialist practice quietly loses one of its best referral sources. No falling out, no complaint, no single bad day to point to, it just fades. And when I finally worked out why, it had nothing to do with the medicine at all. In this episode, I walk through what actually happens on the other end of a referral, and why a referral isn't a transaction, it's a subscription. One the referring GP can cancel any time, silently, without ever telling you why. It's a two-sided story: what it looks like from the specialist's chair, and what it looks like from the GP's, because if you've ever sent a referral into a black hole and wondered what happened on the other end, this episode is for both of you. Curious how your own practice stacks up? Take the free Practice Pulse Diagnostic: https://forms.gle/9aGnZfMK6ubVrHGx5

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A specialist practice quietly loses one of its best referral sources. No falling out, no complaint, no single bad day to point to, it just fades. And when I finally worked out why, it had nothing to do with the medicine at all.

In this episode, I walk through what actually happens on the other end of a referral, and why a referral isn't a transaction, it's a subscription. One the referring GP can cancel any time, silently, without ever telling you why. It's a two-sided story: what it looks like from the specialist's chair, and what it looks like from the GP's, because if you've ever sent a referral into a black hole and wondered what happened on the other end, this episode is for both of you.


Curious how your own practice stacks up? Take the free Practice Pulse Diagnostic: https://forms.gle/9aGnZfMK6ubVrHGx5

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