The Media Show

My plan for ITV

Dec 7, 2022 · 28 min · 26.9 MB
0:00-28:03

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Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks.

Presenter: Ros Atkins Producer: Helen Fitzhenry