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The Marketing Matinee with MJO · Apr 5, 2024 · 26 min

Specsavers Brilliant Bollard Banter, Content, and CRMs

🤓 Why do Specsavers' stunts work, while others give the ick? ✍️ Do marketers rely too much on content marketing? 🗄️ And what's the worse thing you can do to your CRM?

0:00-26:12
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🤓 Why do Specsavers' stunts work, while others give the ick?
✍️ Do marketers rely too much on content marketing?
🗄️ And what's the worse thing you can do to your CRM?

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