The Marketing Book Podcast

049 The Challenger Customer by Pat Spenner

Dec 18, 2015 · 31 min · 26.2 MB
0:00-31:08

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"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman

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https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner