The Med Spa Bubble

It seems like everybody is opening a med spa. Botox is everywhere. New devices launch constantly. Beautiful offices fill Instagram feeds, and from the outside, aesthetics can look like one of the easiest businesses in medicine: buy the product, do the treatment, collect the payment. But that’s not the whole story. In this episode, Dr. Carol Eisenstat gets candid about what it actually takes to build and run an aesthetics practice—from expensive equipment and inventory to staffing, marketing, social media, competition, and the seductive math behind “it’ll pay for itself.” She shares the mistakes she’s made building Line Eraser MD, what she wishes she understood earlier, and why revenue, followers, and a full schedule don’t necessarily mean you have a successful business. Is there really a med spa bubble or is the aesthetics industry simply expanding? Because opening the doors is one thing. Building something that lasts is another.