How to Know When a Customer Isn.t Profitable!

How to Know When a Lawn Care Customer Isn’t Profitable A full schedule doesn’t guarantee a profitable business. Andy Wilson explains how to assess the true cost of each lawn care customer, spot hidden drains on time and resources, and decide whether to adjust prices, clarify service boundaries, or part ways. In this episode: Why revenue is not the same as profit, and which costs to account for: labor, fuel, equipment, insurance, overhead, and your own time. How calls, texts, schedule changes, callbacks, and extra requests add hidden costs to customer relationships. Why out-of-scope work needs a clear price, and how to set boundaries with customers and employees. How route density affects profitability, including Andy’s Muncie route example: $400-$500 earned in about 1 hour and 45 minutes. How customer attitude and expectations can signal a poor fit, even when the customer pays on time. A practical customer-by-customer review: compare revenue with labor, operating costs, travel, overhead, and additional service time. Three options for an unprofitable customer: raise the price, adjust the scope, or end the relationship professionally. Why Andy recommends reviewing customers each November and identifying three to evaluate. How defining an ideal customer profile can help lawn care businesses prioritize better-fit, more profiConnect with Hugh Rooted For The Long Haul eBook NewsletterThe Lawn Hustle PodcastFacebookInstagramTikToktable customers.