'The Aussie Dream is Dying' | Ringers Western Owners on Standing Up

Australian success stories don't get much better than this. Karl sits down with the family behind Ringers Western to hear how three siblings from a remote Kimberley cattle station turned an idea sketched on a Weet-Bix box into one of Australia's fastest-growing clothing brands. From mustering cattle in some of the toughest conditions on earth to building a business based on family, resilience and hard work, this is the remarkable story behind the iconic Australian brand. The conversation covers: Growing up on El Questro Station in the Kimberley The campfire conversation that started Ringers Western Turning a sketch into a national brand Building a business as a family Leadership, entrepreneurship and Australian values The challenges of scaling a clothing company Why they're now setting their sights on America This is more than a story about clothing – it's about taking a simple idea and building something extraordinary. Subscribe for more conversations with the people shaping Australia. Thank you to our new exclusive partners, Ringers Western. There's never been a better time to try Ringers Western. Get 20% off your first order with KARL20 at https://ringerswestern.com