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An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlyn Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts.
Further Listening:
- How the Stanley Cup Became the Internet’s Favorite Water Bottle
- Is Supreme Still the King of Streetwear?
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a global sensation
wsj.comPopMart
wsj.comthese collectible plushies
wsj.comKaitlyn Wang
wsj.com"Labubu influencer"
tiktok.comMichelle Hackman
wsj.comHow the Stanley Cup Became the Internet’s Favorite Water Bottle
open.spotify.comMattel Bets Big on Barbie
open.spotify.comIs Supreme Still the King of Streetwear?
open.spotify.comWhat’s News newsletter
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