The Journal.

Formula One Gets Fuel From Netflix

Oct 29, 2021 · 19 min
0:00-19:26

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After years of struggling to attract new fans, Formula One is suddenly finding tons of them. The reason? A reality TV show on Netflix, called "Drive to Survive." WSJ's Joshua Robinson explains how a show he likens to "The Real Housewives of Monte Carlo" made F1 a model for modern sports marketing.

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