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The Journal. · Today · 19 min

Why Oura Put Its IPO on Pause

The smart ring company Oura has grown quickly. Its wearable tech seems to be everywhere: in slick ad campaigns, on celebrities’ social media, and on the fingers of regular people hoping to improve their health. Yet when Oura tried to go public late last month, it couldn’t find enough buyers. So the company stalled its listing. WSJ’s David Wainer explains what this delay reveals about investors’ appetites. Imani Moise hosts. Further Listening: - The Great IPO Frenzy of 2026 - $25 Billion to Zero: Bill Ackman’s Bungled IPO Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The smart ring company Oura has grown quickly. Its wearable tech seems to be everywhere: in slick ad campaigns, on celebrities’ social media, and on the fingers of regular people hoping to improve their health. Yet when Oura tried to go public late last month, it couldn’t find enough buyers. So the company stalled its listing. WSJ’s David Wainer explains what this delay reveals about investors’ appetites. Imani Moise hosts.


Further Listening:

- The Great IPO Frenzy of 2026

- $25 Billion to Zero: Bill Ackman’s Bungled IPO

Sign up for WSJ’s free What’s News newsletter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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