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The Joe Reis Show · September 25 · 16 min

This Year’s Better Mousetrap: New Tech, Same Old Problems

We see a lot of hype cycles in our industry - Data mesh. Generative AI. Agents. Now context. Every cycle brings a new label and a familiar promise: this will finally make your organization’s data useful. The technology has improved enormously. So why do the same problems keep coming back? In this episode, I explore how communication, incentives, and organizational politics shape what our tools actually deliver. Will context finally deliver the silver bullet to solve our problems? Is buying the next platform easier than resolving the messy organizational problems we all deal with? Listen to get my thoughts.

0:00-16:32

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show notes

We see a lot of hype cycles in our industry - Data mesh. Generative AI. Agents. Now context.

Every cycle brings a new label and a familiar promise: this will finally make your organization’s data useful.

The technology has improved enormously. So why do the same problems keep coming back?

In this episode, I explore how communication, incentives, and organizational politics shape what our tools actually deliver. Will context finally deliver the silver bullet to solve our problems? Is buying the next platform easier than resolving the messy organizational problems we all deal with? Listen to get my thoughts.