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The Interior Design Business · Dec 29, 2025 · 42 min

Divas, Devils or Delights? With Joanna Wood and Paul Fitzgerald

Interior designers have a bad rep on building sites for being demanding, difficult and dis-organised, but is this fair? In their drive for perfection, are interior designers their own worst enemy? Do designers efficiently provide the information needed by builders, or do contractors sometimes wilfully misunderstand their design intentions? What can designers and contractors do to make each other’s lives easier? In this episode, Jeff and Susie are joined by renowned interior designer Joanna Wood, Founder of Joanna Wood Interiors and Paul Fitzgerald, Founder and Managing Director of Hawksmoor Construction to answer these questions and more. This episode was recorded as part of the Design Talks programme at Decorex 2025. Thanks to Decorex and to our episode partners, Sofas & Stuff for their support.

0:00 · Interior Designers: Difficult, Diva and Irrit-42:51

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show notes

Interior designers have a bad rep on building sites for being demanding, difficult and dis-organised, but is this fair? In their drive for perfection, are interior designers their own worst enemy? Do designers efficiently provide the information needed by builders, or do contractors sometimes wilfully misunderstand their design intentions? What can designers and contractors do to make each other’s lives easier? In this episode, Jeff and Susie are joined by renowned interior designer Joanna Wood, Founder of Joanna Wood Interiors and Paul Fitzgerald, Founder and Managing Director of Hawksmoor Construction to answer these questions and more.

 

This episode was recorded as part of the Design Talks programme at Decorex 2025. Thanks to Decorex and to our episode partners, Sofas & Stuff for their support. 

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20 chapters