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The Growth Blueprint · Dec 15, 2025 · 19 min

Smarter deposits, stronger relationships: A new approach for banking in 2026

In this episode of The Growth Blueprint, Senior Partner Jens Baumgarten talks to Rohan Shah and Silvio Struebi, partners in New York and Singapore. Together they discuss how banks are rethinking deposit management in today’s changing rate environment. Explore how financial institutions are shifting from chasing volume to managing value, simplifying product shelves, using smarter pricing, and applying better data to understand customer behavior. The conversation highlights how personalization, analytics, and clearer governance can help banks strengthen relationships, improve pricing discipline, and build a more resilient funding base. For more resources, please visit: https://www.simon-kucher.com/

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In this episode of The Growth Blueprint, Senior Partner Jens Baumgarten talks to Rohan Shah and Silvio Struebi, partners in New York and Singapore. Together they discuss how banks are rethinking deposit management in today’s changing rate environment. Explore how financial institutions are shifting from chasing volume to managing value, simplifying product shelves, using smarter pricing, and applying better data to understand customer behavior. The conversation highlights how personalization, analytics, and clearer governance can help banks strengthen relationships, improve pricing discipline, and build a more resilient funding base. For more resources, please visit: https://www.simon-kucher.com/

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