Email isn't Dead: How to Make It Your Fundraising Superpower

Is email the most underrated tool in your fundraising toolkit? In this episode, host Simon Scriver sits down with Anya Muir Wood, Head of Creative at Forward Action, to explore why email deserves far more attention than it gets — and how to make it work harder for your cause.
Anya shares how Forward Action takes a data-led, human-first approach to email fundraising, helping organisations of all sizes move from sporadic sends to strategic, story-driven campaigns that genuinely connect with supporters.

They cover:

• Why fear of unsubscribes is holding your email programme back
• How to overcome the blank page and write emails people actually want to open
• The power of honesty, urgency, and a single clear ask
• Where AI fits in (and where it doesn't) for creative email teams
• How to build an email content plan even with limited capacity

Anya also gives a preview of her session at the Digital Fundraising Conference on 9th July — "Six Email Tactics That Make Supporters Fall in Love With Your Cause" — packed with practical, steal-worthy ideas you can put into action straight away.

Links & Resources:

• Forward Action website
• Join us at our Digital Fundraising Conference

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.