What is your work actually for?

What if the thing your business needs isn’t more, but less? In this episode of The Existential Entrepreneur, I’m exploring purpose, work, and what happens when the goals you’ve been chasing no longer feel like your own. We’ll get into the “black hole purse” of accumulated offers, strategies, expectations, and good-enough things that are surprisingly hard to let go of. I’ll also share how teaching yoga changed the way I saw my own work, and why I’ve become less interested in finding one grand purpose than in asking a more practical question: What do I actually need my work to give me? Maybe meaning isn’t something we find by searching for more. Maybe it’s something we uncover by paying attention to what matters... and having the courage to arrange our lives accordingly. Mentioned in this episode: Hunter S. Thompson’s 1958 letter on finding purpose and choosing a way of life rather than conforming yourself to a predetermined goal The Bhagavad Gita and the teaching that one’s own dharma (or purpose), even imperfectly lived, is preferable to perfectly following someone else’s path Let's keep the conversation going What are you carrying in your business—or your life—that you’re questioning or reimagining right now? I’d genuinely love to hear. Reach out at cassie@cassiepaton.com. If you’d like to hear about new episodes (and get the occasional existential dispatch in your inbox), join my email list. Links: Brand strategy at Mettle & Tonic Yoga at Throughline Yoga with Cassie Connect with me on LinkedIn or Instagram Theme music: Shangri-la by John Mancini Band. Used with permission.