Why Great Leaders Change Feelings Before Minds
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Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change. Owen Fitzpatrick explains why emotions shape beliefs, why identity matters more than logic, and how leaders can create genuine buy-in instead of simple compliance. From AI adoption and organizational change to marketing and influence, this framework explains why some ideas spread while others never take hold.
00:00 Introduction
01:33 The Question That Saved His Life
04:09 Why People Believe What They Believe
08:27 Influence vs. Manipulation
14:28 Why AI Change Fails at Work
17:58 The Psychology Behind Propaganda
23:03 Where to Learn More
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