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The Digital Marketing Podcast by Exposure Ninja · July 13 · 8 min

Why You’re Not Getting Enough Leads From Search

Google isn't sending you the traffic it used to, and it's not because your product got worse, your sales team got worse, or demand disappeared. AI Overviews and AI Search tools like ChatGPT, Gemini, and Perplexity are rewriting how people research and buy, and if you're only optimising for traditional search, you're already behind. Here's what I cover: Why AI Overviews cut clicks to websites by 58% when they appear and what that means for your traffic Case study #1: how a global skincare brand grew organic traffic by 27% year-on-year while more than doubling their AI Overview mentions Case study #2: how a business with a 14.5% drop in organic traffic still hit their best-ever revenue month from search — with average order value up over 10% The two-part strategy (traditional SEO + AI Search Optimisation) that's helping both of these businesses win right now Want to know exactly where you stand in traditional and AI Search? Request an SEO and AI Search Audit at https://exposure.ninja/audit/ and we'll show you your visibility across Google, ChatGPT, Perplexity, and Gemini, and build you a step-by-step plan to improve it. Read the full show notes: https://exposureninja.com/podcast/not-enough-leads/

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Google isn't sending you the traffic it used to, and it's not because your product got worse, your sales team got worse, or demand disappeared.

AI Overviews and AI Search tools like ChatGPT, Gemini, and Perplexity are rewriting how people research and buy, and if you're only optimising for traditional search, you're already behind.

Here's what I cover:

  • Why AI Overviews cut clicks to websites by 58% when they appear and what that means for your traffic

  • Case study #1: how a global skincare brand grew organic traffic by 27% year-on-year while more than doubling their AI Overview mentions

  • Case study #2: how a business with a 14.5% drop in organic traffic still hit their best-ever revenue month from search — with average order value up over 10%

  • The two-part strategy (traditional SEO + AI Search Optimisation) that's helping both of these businesses win right now

Want to know exactly where you stand in traditional and AI Search? Request an SEO and AI Search Audit at https://exposure.ninja/audit/ and we'll show you your visibility across Google, ChatGPT, Perplexity, and Gemini, and build you a step-by-step plan to improve it.


Read the full show notes:

https://exposureninja.com/podcast/not-enough-leads/

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