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The Digital Marketing Podcast by Exposure Ninja · July 22 · 5 min

The AI Visibility Pyramid: 3 Layers to Get Cited

A £2 million business and a £2 billion business shouldn't be running the same AI Search strategy. In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) breaks down the Pyramid of AI Search, a layered framework for understanding exactly where your brand sits and what to build next to show up in ChatGPT and other AI platforms. Why there's no single "correct" AI Search strategy, and how your starting point depends on your business size The foundation layer: technical SEO, site health, and getting schema right across 100+ types The middle layer: which on-site pages (About, comparison, product) tend to get referenced in AI answers, and how to shape their messaging The tip of the pyramid: third-party sites like Trustpilot, G2, Reddit, and trade publications, and how to reverse engineer which ones AI is already citing about you Getting cited by AI platforms isn't about ticking one box. It's about building a consistent, accurate brand story that holds up from your own website through to what customers and third parties say about you elsewhere. Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/ Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/ Get the show notes: https://exposureninja.com/podcast/ai-visibility-pyramid/ Listen to this episode next: https://exposureninja.com/podcast/ai-attribution-gap/

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A £2 million business and a £2 billion business shouldn't be running the same AI Search strategy. 

In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) breaks down the Pyramid of AI Search, a layered framework for understanding exactly where your brand sits and what to build next to show up in ChatGPT and other AI platforms.

  • Why there's no single "correct" AI Search strategy, and how your starting point depends on your business size

  • The foundation layer: technical SEO, site health, and getting schema right across 100+ types

  • The middle layer: which on-site pages (About, comparison, product) tend to get referenced in AI answers, and how to shape their messaging

  • The tip of the pyramid: third-party sites like Trustpilot, G2, Reddit, and trade publications, and how to reverse engineer which ones AI is already citing about you

Getting cited by AI platforms isn't about ticking one box. It's about building a consistent, accurate brand story that holds up from your own website through to what customers and third parties say about you elsewhere.

Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/ 

Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation:

https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/ 

Get the show notes:

https://exposureninja.com/podcast/ai-visibility-pyramid/

Listen to this episode next:

https://exposureninja.com/podcast/ai-attribution-gap/


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