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The Digiday Podcast · July 28 · 34 min

WTF is the IAB's Redefining Media Types standard?

The IAB has a new acronym—the RTM, short for Redefining Media Types Standard. But this acronym could actually matter. In this episode of the Digiday Podcast, Jamie Finstein, vp of media center at the IAB, unpacks what the proposed framework means for advertisers, agencies and media buying.

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The IAB has a new acronym—the RTM, short for Redefining Media Types Standard. But this acronym could actually matter. In this episode of the Digiday Podcast, Jamie Finstein, vp of media center at the IAB, unpacks what the proposed framework means for advertisers, agencies and media buying.

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