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The Decision Intelligence Lab · Dec 10, 2025 · 42 min

#19 Dr. Lorien Pratt: Decision Intelligence Defined

In this episode, Dr. Lorien Pratt discusses the concept of Decision Intelligence (DI), its importance in bridging the gap between data and decision-making, and how it evolves from decision engineering. She emphasizes the need for stakeholder alignment, the role of data in decision-making, and the importance of understanding the context of decisions. The conversation also touches on the integration of various technologies and the future of DI in a rapidly changing world. Chapters 0:00 - Preview 0:28 - Meet Dr. Lorien Pratt 1:43 - Defining Decision Intelligence 2:28 - The Gap Between Data and Decision-Making 5:05 - The Evolution from Decision Engineering to Decision Intelligence 9:28 - Integrating Operations Research with Decision Intelligence 14:14 - Pricing optimization, diffuse objectives & cross-silo interactions 16:44 - Two Meanings of “Decision” 18:55 - Incorporating Uncertainty in Decision-Making 20:54 - The Dangers of Over-Engineering Models 25:25 - Lack of a Shared Blueprint & The Need for Alignment 33:20 - Learn about Quantellia 33:55 - The Inflection Point 40:55 - Resources: DIHandbook.com & GettingStartedWithDI.com Follow the show Apple: ⁠https://podcasts.apple.com/in/podcast/the-decision-intelligence-lab/id1811085064⁠ Spotify: ⁠https://open.spotify.com/show/0lFoAVKqJHTYSZNpeN61ou?si=0ae973aab0174b3b⁠ Connect with the guest Dr. Lorien Pratt: ⁠https://www.linkedin.com/in/lorienpratt/ Connect with hosts Prof. Vijay Mehrotra (University of San Francisco): ⁠https://www.linkedin.com/in/vijay-mehrotra-ba9498/⁠ Prof. Michael Watson (Northwestern University): ⁠https://www.linkedin.com/in/michael-watson-07600a1⁠ About the podcast The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes. For business inquiries, email at ⁠decisionintelligencepodcast@gmail.com⁠

0:00-42:06

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show notes

In this episode, Dr. Lorien Pratt discusses the concept of Decision Intelligence (DI), its importance in bridging the gap between data and decision-making, and how it evolves from decision engineering. She emphasizes the need for stakeholder alignment, the role of data in decision-making, and the importance of understanding the context of decisions. The conversation also touches on the integration of various technologies and the future of DI in a rapidly changing world.


Chapters

0:00 - Preview

0:28 - Meet Dr. Lorien Pratt

1:43 - Defining Decision Intelligence

2:28 - The Gap Between Data and Decision-Making

5:05 - The Evolution from Decision Engineering to Decision Intelligence

9:28 - Integrating Operations Research with Decision Intelligence

14:14 - Pricing optimization, diffuse objectives & cross-silo interactions

16:44 - Two Meanings of “Decision”

18:55 - Incorporating Uncertainty in Decision-Making

20:54 - The Dangers of Over-Engineering Models

25:25 - Lack of a Shared Blueprint & The Need for Alignment

33:20 - Learn about Quantellia

33:55 - The Inflection Point

40:55 - Resources: DIHandbook.com & GettingStartedWithDI.com



Follow the show

Apple: ⁠https://podcasts.apple.com/in/podcast/the-decision-intelligence-lab/id1811085064⁠

Spotify: ⁠https://open.spotify.com/show/0lFoAVKqJHTYSZNpeN61ou?si=0ae973aab0174b3b⁠


Connect with the guest

Dr. Lorien Pratt: ⁠https://www.linkedin.com/in/lorienpratt/


Connect with hosts

Prof. Vijay Mehrotra (University of San Francisco): ⁠https://www.linkedin.com/in/vijay-mehrotra-ba9498/⁠


Prof. Michael Watson (Northwestern University): ⁠https://www.linkedin.com/in/michael-watson-07600a1⁠


About the podcast

The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.

For business inquiries, email at ⁠decisionintelligencepodcast@gmail.com⁠

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