Ep. 174 How REKT Turned Crypto Culture Into a Consumer Brand

This week we sit down with Ovie Faruq, co-founder of REKT, to break down how REKT evolved from a crypto-native media brand into one of the strongest consumer brands in the space. We dive into the strategy behind building culture in crypto, why attention is becoming one of the most valuable assets in the industry, and how REKT is turning community into real-world products and experiences through its growing CPG business. Social Media: Youtube: https://www.youtube.com/@TheCryptoMavericks Twitter: https://twitter.com/TheCryptoMavs Instagram: https://www.instagram.com/TheCryptoMavericks TikTok: https://www.tiktok.com/@TheCryptoMavericks Guest Links: https://x.com/osf_rekt https://x.com/rektdrinks **THIS IS NOT FINANCIAL OR LEGAL ADVICE** © Copyright 2025 Boardwalk Flock, LLC All Rights Reserved ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Podcast Music: Vinyl Moonlight by Pop Villains License #4470913 Licensed from PremiumBeat.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬