73: Instagram Followers Don't Pay Your Bills: What I Should've Been Tracking Instead

Have you ever posted something, checked back an hour later, and felt your stomach drop? You poured real energy into it. And the response was...crickets. If you've been using your follower count, your likes, or your email list growth as proof that you're good at this, I want you to know you are so not alone. In this episode of The Creative Bodega, I get more vulnerable than usual. I share what happened when I finally got on a call with my business coach and therapist, Ash McDonald, what she said that stopped me cold, and why I'd been white-knuckling the completely wrong numbers for months while ignoring the one that actually tells you the truth about your business.

Check out the full show notes for this episode CLICK HERE.

Things I cover inside this episode:

• Why follower count and likes are the easiest numbers to track, not the most important ones
• The question Ash McDonald asked me that I couldn't answer (and why that was the real wake-up call)
• How I'd been avoiding my revenue check-ins and what that avoidance was actually costing me
• Why someone else's massive launch triggered a spiral, and what was really going on underneath it
• The difference between vanity metrics and the numbers that tell you if your business is actually healthy
• Why leadership isn't about having it all together, it's about being relatable
• What I'm doing differently now, including restarting monthly check-ins with my husband Rob

Resources & Links mentioned in the episode:

• Ash McDonald, therapist and business strategist (therpist/biz coach referenced throughout the episode that I love & have worked with a number of times).
• Ash McDonald's podcast (how Em originally found her and built trust before hiring her).
• EP 13: Em's episode with her husband Rob (referenced as one of her most-listened episodes).

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