428: Jonathan Ward on the Toyota FJ Cruiser & ICON 4x4

Before Jonathan Ward became synonymous with ICON 4x4, he played an important role in the design development of the 2007 Toyota FJ Cruiser, helping shape one of the most recognizable modern off-road vehicles ever built.

In this episode of The Collector Car Podcast, Jonathan takes us back to those early days at Toyota's CALTY Design Research before sharing how that experience inspired the creation of ICON 4x4. We dive into the philosophy behind ICON's legendary restorations and reimaginations, why craftsmanship still matters, how the company balances vintage character with modern engineering, and what exciting projects are currently in the works.

Whether you're an off-road enthusiast, classic truck collector, or simply appreciate world-class automotive design, this conversation offers a fascinating look inside one of the industry's most respected custom vehicle builders.

Learn more about ICON 4x4 at: https://www.icon4x4.com

Find J Ward Fashion at: https://campfirecoats.com/

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The Collector Car Podcast features expert interviews, great collections, and market insights. With 25+ years of experience, Greg helps enthusiasts navigate the collector car world with confidence.

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