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The CMO Whisperer · Yesterday · 30 min

The AI Growth Problem - Michael Stich

My guest today is Michael Stich, partner at CourtAvenue. Michael has spent more than 25 years helping some of the world's biggest brands navigate innovation, digital transformation, customer experience, AI, commerce, and just about every major shift marketing has faced over the last two decades. Today at CourtAvenue, he works with organizations including Kia, Epson, General Mills, Dell, and the US Air Force to solve complex business and marketing challenges. Before that, he held leadership roles at WPP, VML, Rockfish, Bridge Worldwide, Texas Instruments, McKinsey, and Dell, giving him a front-row seat to the evolution of modern marketing. And along the way, he's advised Fortune 50 companies, invested in startups, helped launch groundbreaking products, and built businesses that have transformed how brands connect with customers. He's also been recognized as a Cincinnati marketing legend by the AMA and has earned multiple industry honors for his leadership.

0:00-30:47

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My guest today is Michael Stich, partner at CourtAvenue. Michael has spent more than 25 years helping some of the world's biggest brands navigate innovation, digital transformation, customer experience, AI, commerce, and just about every major shift marketing has faced over the last two decades. Today at CourtAvenue, he works with organizations including Kia, Epson, General Mills, Dell, and the US Air Force to solve complex business and marketing challenges. 

Before that, he held leadership roles at WPP, VML, Rockfish, Bridge Worldwide, Texas Instruments, McKinsey, and Dell, giving him a front-row seat to the evolution of modern marketing. And along the way, he's advised Fortune 50 companies, invested in startups, helped launch groundbreaking products, and built businesses that have transformed how brands connect with customers. He's also been recognized as a Cincinnati marketing legend by the AMA and has earned multiple industry honors for his leadership.