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The CMO Whisperer · Yesterday · 31 min

Is Your CMO The Problem? - Evan Horowitz

What if the biggest problem with your marketing isn't your marketing? What if it's the layers of approval, organizational silos and risk-averse decisions standing between a great idea and actually making something happen? That's what we're digging into with Evan Horowitz, CEO and co-founder of Movers and Shakers, a social-first creative agency helping some of the world's biggest brands connect with culture. Evan has spent more than 20 years helping brands build buzz and market share, including experience at Samsung and Macy's. He brings a perspective on why major brands struggle to move at the speed of culture, why social needs to be more than another content channel, and how the way marketing organizations operate can become their biggest obstacle. And here's the question at the heart of our conversation: What if the thing holding your brand back isn't the marketing strategy, but the organization responsible for executing it?

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What if the biggest problem with your marketing isn't your marketing?


What if it's the layers of approval, organizational silos and risk-averse decisions standing between a great idea and actually making something happen?


That's what we're digging into with Evan Horowitz, CEO and co-founder of Movers and Shakers, a social-first creative agency helping some of the world's biggest brands connect with culture.


Evan has spent more than 20 years helping brands build buzz and market share, including experience at Samsung and Macy's. He brings a perspective on why major brands struggle to move at the speed of culture, why social needs to be more than another content channel, and how the way marketing organizations operate can become their biggest obstacle.


And here's the question at the heart of our conversation: What if the thing holding your brand back isn't the marketing strategy, but the organization responsible for executing it?

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