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The Charity Shop Chat · February 9 · 45 min

Becky's Bazaar: Why Charity Retail Must Embrace Social Media

In this episode, we’re joined by Becky from @beckysbazaar to explore how preloved fashion influencers can drive real impact in charity retail. From fair pricing and storytelling to social media, online selling, and creator collaborations, we unpack what makes charity shops feel welcoming, trustworthy, and relevant. Packed with practical insights, this conversation highlights how social media and creativity can elevate charity retail's takings. The conversation covers the impact of social media on charity shops, the challenges they face, the role of photography in online selling, the resurgence of Pinterest, advice for charities starting online reselling, exploring Whatnot and online auctions, collaborations with creators and charities, the value offered by creators without big budgets, and a charity shop shout out.

0:00-45:47

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show notes

In this episode, we’re joined by Becky from @beckysbazaar to explore how preloved fashion influencers can drive real impact in charity retail. From fair pricing and storytelling to social media, online selling, and creator collaborations, we unpack what makes charity shops feel welcoming, trustworthy, and relevant. Packed with practical insights, this conversation highlights how social media and creativity can elevate charity retail's takings.

The conversation covers the impact of social media on charity shops, the challenges they face, the role of photography in online selling, the resurgence of Pinterest, advice for charities starting online reselling, exploring Whatnot and online auctions, collaborations with creators and charities, the value offered by creators without big budgets, and a charity shop shout out.