
Taking on Goliath (Interview)
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This week on The Changelog we’re talking with Nadia Odunayo, founder of StoryGraph. Nadia started out as a one woman dev and product team — she’s had to adjust and maneuver along way to becoming the Amazon-free alternative to Goodreads.
We talk about the importance of customer research, the iterative nature of customer research and what it takes to synthesize and analyze the findings to guide product development, the technical challenges and learnings she faced while building StoryGraph, for example at several points they’ve faced challenges in handling an influx of users and had to re-architect the system. We also talk about the business model of StoryGraph and how they generate revenue through Plus subscriptions, and partnerships with publishers for book giveaways.
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Featuring:
- Nadia Odunayo – Website, GitHub, LinkedIn, X
- Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X
- Jerod Santo – Website, GitHub, LinkedIn, Mastodon, X
Show Notes:
Something missing or broken? PRs welcome!
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- 0:00This week on The Changelog
- 1:33Sponsor: Vercel
- 4:18Start the show!
- 5:14Goodbooks killer (alternative?)
- 10:08The importance of customer research
- 15:53Effective customer interviews
- 17:32Open ended questions
- 23:41You're doing this solo?
- 24:15Close to everything
- 25:31The growth story and challenges
- 35:24Feeling stuck
- 38:10Sponsor: CIQ / Rocky Linux
- 42:00The business plan
- 47:13Who's on "Plus"
- 47:44Exploring the potential of book clubs
- 56:45Active userbase and revenue streams
- 57:31Finding the common problem
- 1:00:51What's the best use of your time?
- 1:01:47How to choose what to work on
- 1:07:34Are you talking to your "Plus" users?
- 1:08:42What does success look like?
- 1:10:55Adam has an idea!!
- 1:16:34Sponsor: Read Write Own
- 1:17:56Do you want to be acquired?
- 1:28:18What's the infra of StoryGraph?
- 1:38:26Are you having fun?
- 1:43:22Disrupting Oprah...
- 1:47:10I would be SO motivated
- 1:50:12Up next!