Rise of the Regionals

Even in the age of social media, print retains its power. But with fewer national shelter magazines, how can designers get their work published and attract new clients? Fortunately, regional publications have come to the rescue. Regional shelter magazines are better than ever, reach a wider range of readers, and have more impact than they ever did. Three top editors, Pamela Jaccarino of Luxe Interiors+Design, Kendell Cronstrom of New York and Hamptons Cottages and Gardens, and Clinton Smith of New England Home, share their insights on the state of regional media today and their advice on how designers can access its potential to promote their work.

In this episode, our guests discuss:

• How regional magazines find their projects and which types of interior design work they are seeking
• What’s coming next for regional publishing 
• The immediate response of being published in smaller local publications
• Which types of projects will and won’t get selected for publication 
• Why they enjoy working with up-and-coming designers 
• How editors determine which products they choose to include and what readers will respond to

Additional resources:

• Luxe Interiors+Design
• New York Cottages and Gardens 
• Hamptons Cottages and Gardens
• New England Home 
• How regional design magazines are sparking a print revolution on Business of Home 
• How To Get A Project Published on Elle Decor

Connect with Chairish and our guests on Instagram:

• Chairish: @chairishco
• Michael Boodro: @michaelboodro
• Kendall Cronstrom: @kcronstrom
• Cottages & Gardens: @cottagesgardens
• Pamela Jaccarino: @pamelajaccarino
• Luxe Magazine: @luxemagazine
• Clint Smith: @mrclintsmith
• New England Home Magazine: @nehomemagazine

Produced by Hangar Studios

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