
How Fujifilm Reinvented Itself Beyond the Camera
transcript
show notes
When the digital camera destroyed film, Fujifilm didn't just survive—it reinvented itself. In this episode of The CEO Diary, Lucas and Luna unpack how former CEO Shigetaka Komori pivoted the company from photographic film into healthcare, cosmetics, and optical materials. They explore the strategic foresight behind the 2004 'VISION 75' plan, the surprising discovery of collagen as a skincare ingredient, and the culture of chemical expertise that made the transformation possible. Along the way, they contrast Fujifilm's resilience with Kodak's famous downfall, and ask what leaders today can learn about building a business that outlives its core product. A story about reinvention, patience, and the quiet power of a company that refused to die.
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