Q2 results: Is Cindy Rose’s Elevate28 plan working?

WPP reported its Q2 results in the last few weeks, six months after chief executive Cindy Rose launched its three year Elevate28 plan to turn the holding company’s fortunes around. Now almost a year into her role, Rose said the network has “everything it needs” to achieve its plan, with analysts calling the results “better than expected” and a “glimmer of hope”. In this episode, Campaign's journalists look at how Rose is “fighting” for business, whether the Elevate28 plan is actually working and how the holding company and its competitor set are doing. Hosted by tech and multimedia editor Lucy Shelley, this episode features Campaign's UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and deputy media editor Shauna Lewis. Further reading: Five key charts behind WPP’s Q2 2026 results Cindy Rose more than doubles WPP's bonus pool Can we talk about WPP's cuts? Is the agency sector ‘in a good place’? Havas' Yannick Bolloré: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’ Omnicom records 6.1% increase in organic growth in Q2 2026 Publicis raises 2026 guidance and reports 4.8% growth in Q2 Publicis’ Arthur Sadoun: 'We have never wanted to be an AI company' Havas reports 2.5% expansion in Q2 but UK growth 'slightly negative' Will Cindy Rose's plan save WPP? Hosted on Acast. See acast.com/privacy for more information.