Does being in the office more increase productivity?

Last year WPP, Apple and Amazon increased their in-office days, with the latter two tech companies mandating five days in office. In February this year, adland’s best-performing holding company Publicis Groupe increased its mandated staff attendance from three days to four.

In the age of AI and efficiency, this episode of The Campaign Podcast is asking if being in the office more does actually increase productivity, if its possible to measure productivity and if adland will soon be in the office for more days a week. 

Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, deputy media editor Shauna Lewis and deputy creative and culture editor Charlotte Rawlings.

Further reading:

Should adland follow Publicis and WPP’s four-day office mandate?

This is adland: 2025

Updated: latest hybrid working policies at “new big six”

Why do more office days no longer boost staff’s sense of belonging?

Hybrid working in adland: who struggles most with stricter in-office policies?

Hybrid working Credos report: Less than half of adland happy with home/office split

Mark Read: 'People are happier when they’re in the office'

Is a four-day working week viable for adland?

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