#1 - The Business of You: Find Your Edge and Why It Changes Everything

In this first episode, Claire Lockey introduces the ethos behind The Business of You: the idea that when you run a service-based business, you are the business. Claire explores what it means to find your edge and the unique combination of skills, thinking, standards and approach that makes you the right choice for your clients.

In this episode:

• Why doing more is not working and what to do instead
• The four things that give you an edge in business
• Why your uniqueness is often the thing you are most ashamed of
• The difference between confidence and arrogance
• Why being seen is not the same as being chosen

Connect with Claire:

LinkedIn: Claire Lockey

Instagram: @clairelockeycoaching