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The Business Of Marketing · May 8 · 45 min

Building a Brand on LinkedIn with Goldie Chan

LinkedIn Video: Building Influence and Personal Branding That Lasts LinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over your professional audience. If you have not noticed the shift, it is time to reconsider how you think about LinkedIn video and its role in modern content strategy. ⏰ Timecodes ⏰ 0:00 - Early days of LinkedIn video & creator skepticism 1:01 - How to turn personal brand into business opportunities 1:31 - Hollywood and media embracing content creators 2:20 - Influencer case studies and building a business 4:19 - Success as an influencer: turning fame into business 5:14 - Guest introduction: Goldie Chan, author and LinkedIn expert 5:48 - Evolution of LinkedIn video: then vs now 8:39 - Why so few create content on LinkedIn 11:18 - Standing out from AI and "slopified" content 14:46 - Overcoming self-doubt and social anxiety in video creation 26:45 - Setting boundaries and managing energy as an introverted public figure 32:00 - Managing business as a creator through life’s challenges 36:16 - Staying in your personal branding lane vs pivoting 40:01 - Consistent branding and the power of a clear personal story 43:06 - Book details and where to find Goldie Chan

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LinkedIn Video: Building Influence and Personal Branding That Lasts

LinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over your professional audience. If you have not noticed the shift, it is time to reconsider how you think about LinkedIn video and its role in modern content strategy.

⏰ Timecodes ⏰
0:00 - Early days of LinkedIn video & creator skepticism
1:01 - How to turn personal brand into business opportunities
1:31 - Hollywood and media embracing content creators
2:20 - Influencer case studies and building a business
4:19 - Success as an influencer: turning fame into business
5:14 - Guest introduction: Goldie Chan, author and LinkedIn expert
5:48 - Evolution of LinkedIn video: then vs now
8:39 - Why so few create content on LinkedIn
11:18 - Standing out from AI and "slopified" content
14:46 - Overcoming self-doubt and social anxiety in video creation
26:45 - Setting boundaries and managing energy as an introverted public figure
32:00 - Managing business as a creator through life’s challenges
36:16 - Staying in your personal branding lane vs pivoting
40:01 - Consistent branding and the power of a clear personal story
43:06 - Book details and where to find Goldie Chan


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